When AP just isn’t enough—your one-stop shop for help with grammar, style, citation, quotations, and more.
Courtesy of Tom Wilkinson, Vince Vaughn and the cast of the film Unfinished Business.
I don’t know about you, but a few of these speak to my soul.
Everyone’s seen them: sentences, phrases or whole publications so awful they literally made you squirm. In honor of appalling writing–and the people who make it happen–I’ve created this sure-to-be-coveted annual trophy. Early submissions include:
“Out to the yard, where fantasy awaits.” (Residential real estate listing, presumably for a brothel)
“Our work will give you a piece of mind.” (Masonry company brochure)
Bring on the nominations!
One error that scalds my eyeballs is the confusion of “above” and “more than.” Here’s the rule: “Above” implies a relationship between objects, while “more than” refers to numerical comparisons. So “the UFO hovered above the Chrysler Building” but “the event raised more than $50,000.”
And what about “over?” William Safire has argued that it should never be used with numbers, but most major style guides beg to differ. The best advice comes from the Associated Press: “Use whichever term sounds best.”
Lily Tomlin once said, “I worry that the person who thought up Muzak may be thinking up something else.” I’m willing to bet they’re the force behind the following “innovations” on business websites:
- Auto-start music or video. Nothing makes me hit the back key quicker than a video starting up—sound and all—as soon as I land on a page. The same goes for soundtracks.
- Splash intro pages. Other than giving the designer a place to get his ya-yas out, what purpose do these serve?
- Links that lead to .pdf files. Even if I cared about your annual report, my netbook would take ten minutes to load it.
- Under construction pages. Either hide the page or finish constructing it. If you don’t have time to write it yourself, call me (973.444.4202).
- Forms that re-set. Don’t make me start over because I’ve left something out, or I will seek out your competition just to annoy you.
- Crappy “About Us” descriptions. This section is the Web equivalent of speed dating—you have 15 seconds to make me love you. If you can’t say something interesting, don’t bother.