7 steps to content marketing superstardom

It’s easy to forget content’s core purpose in the face of an ever-expanding list of new tactics, trends, data, and content tools. These tips from Forbes will get you back on track and help you bring value to your audience in no time.

Master the basics before you decide to launch that uber-expensive virtual reality project.

“Instagrim”: Why social media makes students miserable

In our classrooms, we urge our students to express a range of opinions, to disagree, to become critical thinkers. Online is a different matter. On their Facebook and Instagram feeds, they are learning to conform and be uniformly agreeable, because opinion and difference can come with a high price.

“People have pressure now, more than ever, to project an image that everything’s peachy and wonderful in their life,” said one student.

Twitter for the Fearful

Let it go.
Let it go.

Twitter is the East Village of social media platforms, a once-cool locale that has been deserted by its hipster denizens and left to the well-heeled wannabes. Which means, of course, that it’s prime ground for business development.

With nearly 300 million active users (Statista 2/2015) who can be segmented by interest, location, and a dozen other criteria, there will never be lower fruit for marketers to pick. Yet, while everyone has some presence on Twitter, practically no one in the corporate world is doing it right.

There are a few good reasons for this. First and foremost, social media is the province of the young, and young people are rarely intentionally strategic. They are the world’s greatest connectors, building enormous and vibrant networks, but these pulsating masses of virtual humanity are often ends in themselves.

Second, older people are afraid of social media. “It can’t be controlled.” “It gets out of hand.” “We don’t have the resources to deal with it.” Sounds like any establishment figure talking about any youth movement, doesn’t it?

Well, get over it. We’re going to have to find a way to exist in this brave new world (which is 20-plus years old already). And that means partnering with younger people, charting a strategic course, and letting the connectors do their stuff.

Next up: Developing a Twitter Strategy, or “Ain’t Nobody Got Time for This”

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