With more than 500 million members in 200 countries, LinkedIn continues to reign supreme as the social networking site for lawyers. But how should you fill out the “skills” and “endorsements” sections, which can raise some ethical concerns? Nancy Myrland weighs in.
It’s easy to forget content’s core purpose in the face of an ever-expanding list of new tactics, trends, data, and content tools. These tips from Forbes will get you back on track and help you bring value to your audience in no time.
In our classrooms, we urge our students to express a range of opinions, to disagree, to become critical thinkers. Online is a different matter. On their Facebook and Instagram feeds, they are learning to conform and be uniformly agreeable, because opinion and difference can come with a high price.
On May 9, Carter Wilkerson, a 16-year-old high school junior in Reno, Nev., became the owner of history’s most-retweeted tweet, knocking Ellen DeGeneres and her famous Oscars selfie off her perch. Here’s to his 15 minutes of internet fame before the next meme comes along.
Twitter is the East Village of social media platforms, a once-cool locale that has been deserted by its hipster denizens and left to the well-heeled wannabes. Which means, of course, that it’s prime ground for business development.
With nearly 300 million active users (Statista 2/2015) who can be segmented by interest, location, and a dozen other criteria, there will never be lower fruit for marketers to pick. Yet, while everyone has some presence on Twitter, practically no one in the corporate world is doing it right.
There are a few good reasons for this. First and foremost, social media is the province of the young, and young people are rarely intentionally strategic. They are the world’s greatest connectors, building enormous and vibrant networks, but these pulsating masses of virtual humanity are often ends in themselves.
Second, older people are afraid of social media. “It can’t be controlled.” “It gets out of hand.” “We don’t have the resources to deal with it.” Sounds like any establishment figure talking about any youth movement, doesn’t it?
Well, get over it. We’re going to have to find a way to exist in this brave new world (which is 20-plus years old already). And that means partnering with younger people, charting a strategic course, and letting the connectors do their stuff.
Next up: Developing a Twitter Strategy, or “Ain’t Nobody Got Time for This”