Using data to its full potential is much more about management than technology, Harvard Business Review says. It can present opportunities for profit and competitive advantage, from product improvements to new revenue streams and possible industry game changers.
LinkedIn is the favorite social media outlet for in-house counsel, but information overload remains a key issue, according to a recent Digital & Content Marketing survey.
Maybe the sky isn’t falling after all, says Medium. Avoiding irrelevance and obsolescence won’t come easy, but there are just some things robots can’t do.
This infographic from UK business development firm Harris Myers shows the best ways to complete every marketer’s mission.
Employment lawyer Beth Robinson presents five key takeaways from Pepsi’s ill-advised Kendall Jenner ad.