More than 85% of marketers worldwide use content marketing to increase sales and engagement. Here are 55 ways to ramp up your efforts and ensure successful campaigns.
The NYT says: It’s not a pipeline problem. It’s about loneliness, competition, and deeply rooted barriers.
Innovation is fundamentally about solving problems — and there are as many ways to innovate as there are types of problems to solve. There is no one “true” path to innovation.
We need to start treating innovation like other business disciplines — as a set of tools that are designed to accomplish specific objectives. Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks.
When the going gets tough, true leaders take action: This email from Elon Musk to Tesla employees is a master class in emotional intelligence.
In the commencement address he delivered at Harvard last month, Mark Zuckerberg warned the graduating students not to trust the story of innovation that Hollywood promotes — namely, “the idea of a single eureka moment” in which a lone thinker has a groundbreaking epiphany. He characterized this idea as “a dangerous lie” that discourages real creativity. But, The New York Times asks, what if it’s actually a real and benevolent force of innovation and progress?
Using data to its full potential is much more about management than technology, Harvard Business Review says. It can present opportunities for profit and competitive advantage, from product improvements to new revenue streams and possible industry game changers.
LinkedIn is the favorite social media outlet for in-house counsel, but information overload remains a key issue, according to a recent Digital & Content Marketing survey.
Maybe the sky isn’t falling after all, says Medium. Avoiding irrelevance and obsolescence won’t come easy, but there are just some things robots can’t do.