7 steps to content marketing superstardom

It’s easy to forget content’s core purpose in the face of an ever-expanding list of new tactics, trends, data, and content tools. These tips from Forbes will get you back on track and help you bring value to your audience in no time.

Master the basics before you decide to launch that uber-expensive virtual reality project.

In a distracted world, solitude is a competitive advantage

Take it from Jedi Master Qui-Gon Jinn: “Your focus determines your reality.” Amid a relentless stream of emails, meetings, and stimuli, scheduling periods of alone time to focus on the important stuff is key, says Harvard Business Review.

In 2010, Eric Schmidt, then the CEO of Google, said: “Every two days, we create as much information as we did from the dawn of civilization until 2003.”

4 types of innovation and the problems they solve

Innovation is fundamentally about solving problems — and there are as many ways to innovate as there are types of problems to solve. There is no one “true” path to innovation.

We need to start treating innovation like other business disciplines — as a set of tools that are designed to accomplish specific objectives. Just as we wouldn’t rely on a single marketing tactic or a single source of financing for the entire life of an organization, we need to build up a portfolio of innovation strategies designed for specific tasks.

Ask yourself: How well can we define the problem? And how well can we define the skill domain(s) needed to solve it?