A step-by-step guide to maximizing your conversion rates and profits through A/B split testing.
Five tips from Harvard Business Review to stay in the game long after you’ve left the office.
In our classrooms, we urge our students to express a range of opinions, to disagree, to become critical thinkers. Online is a different matter. On their Facebook and Instagram feeds, they are learning to conform and be uniformly agreeable, because opinion and difference can come with a high price.
Positive emotions, like being happy, can help with particular kinds of thinking and particular kinds of work. But negative emotions can help us in the workplace to be more effective thinkers. To mandate that we should just be positive at work takes away from the idea that emotions have evolved to help us adapt.
We all know we’re supposed to hook readers with the lede. But how do great writers inspire us? Read on at Ragan.
The concept of a “born leader” seems so fanciful and clichéd that it belongs on the cover of a bad business book, or in a quote from a glib cable news commentator. But first-born children are 30 percent more likely to be CEOs or politicians, according to a new paper by several economists.
The Washington Post presents a lively debate on the best methods for teaching writing, from parroting The Karate Kid to problematizing ideas.
Do interactions between students and faculty in university settings draw from a larger sociological context? Are impeccably proofed, grammatical, formal emails tied to good pedagogy and a liberal credo?