You Only Need One Word to Succeed in Business

It’s “Yes.”

Virgin Airways founder Richard Branson famously said, “If somebody offers you an opportunity but you are not sure you can do it, say yes — then learn how to do it later.”  Great advice, as far as it goes. But not knowing how to do something is only one reason we turn away work. Here are three others:

I don’t have time. How many times have you shot yourself in the foot with this one? If you’re too busy to do a job yourself, subcontract it out. Recommend someone and take a finder’s fee. Or recommend someone and build a network of people who will promote you later.

It won’t pay enough.” You have nothing to lose by naming a price that works for you.  Instead of asking “What’s your budget?” try leading with, “I’d love to do it. My rate is [amount that would feel really prosperous].”

“It’s not my wheelhouse.”  Ten years ago, someone offered me the opportunity to write a legal brochure. The material intimidated me, but freelance travel writing wasn’t making me rich as quickly as I had hoped so I took the job. And actually enjoyed it. Law firm work now accounts for a substantial part of my income. Travel writing, not so much.

So next time someone makes you an offer that’s outside your comfort zone, try saying yes. (And let me know how it goes.)

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