Newsletters that stand out in a crowd

Among the dozens of email newsletters competing for my newsletters are like flamingosattention, three stand out. One has spoilers for my favorite TV show; the second lists last-minute airfare deals; the third contains journal-style observations on the author’s life with her differently abled child.

From this unofficial sampling, I’ve derived three reasons that people read newsletters:

  • They provide information of immediate personal interest
  • They have real value (saving money) or fantasy value  (helping me visualize the ideal  vacation, job, house etc.)
  • They are beautifully written, with a compelling narrative

Does your newsletter fall into one of these categories? If not, why would people read it?

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