Among the dozens of email newsletters competing for my attention, three stand out. One has spoilers for my favorite TV show; the second lists last-minute airfare deals; the third contains journal-style observations on the author’s life with her differently abled child.
From this unofficial sampling, I’ve derived three reasons that people read newsletters:
- They provide information of immediate personal interest
- They have real value (saving money) or fantasy value (helping me visualize the ideal vacation, job, house etc.)
- They are beautifully written, with a compelling narrative
Does your newsletter fall into one of these categories? If not, why would people read it?