These aren’t necessarily errors, but they’re bound to annoy recipients just the same.
- Misuse of subject line. Don’t leave this blank, and don’t waste it on vague descriptors like “Marketing team update.” Instead, include compelling details in the subject heading. “Three volunteers needed for tomorrow’s CNN interview,” not “We’re going to be on CNN!”
- Slow lead-ins. These vary from the personal (“Hope the holidays are treating you well”) to the overly detailed (“Rachel and I were talking on the plane yesterday, and we realized that…”). Business emails should start with a clear statement of purpose.
- Missing pieces. Attach your attachments, and don’t forget to include email and telephone contact information.
- Unnecessary responses. Do you really need a whole new email to say “you’re welcome?” As for emoticons—just no.